“At Unilever, we continue to increase the use of artificial intelligence in both our global and local marketing initiatives in the fields of insight, innovation, brand interaction and media.”
-Unilever Turkey Algida Brand Digital Marketing Manager Eren Baydemir
Sharing the happiness of eating ice cream with millions, Algida continues to touch the hearts of consumers with its mission of spreading happiness.
“In our media campaign where we invited users to our WhatsApp line, we achieved 8.7 times higher click rates on Meta and 2.6 times higher click rates on TikTok compared to our other publications. 60 thousand users contacted us, 31 percent of the users gave communication permission to the resulting images. A total of 1 million 200 thousand messages were sent!”
-Unilever Turkey Algida Brand Manager & Ice Cream Transformation Manager Irmak Çelebiolu
